I am trained as a graphic designer, after 5 years of freelance work I wanted to do an experiment in branding. Having examples of different brands would help me get more work. So I made a couple of products. I decided to design a line of soap for guys. Everyone seemed to love the line of soap scents that I came up with. Scents like Rum & Cola, Mountain Man and Sandalwood & Vanilla really seemed to strike a note with everyone in the community. Since then, I have had the opportunity to be featured in several media outlets including local TV, radio stations and magazines. We have found great media and community support. Our product has been featured in magazines such as ‘Gifted: Edmonton Made Gift Catalogue’, ‘Avenue’, ‘British GQ’, ‘Ignite’ and ‘Edmonton Where.’ We have completed interviews with Global News and CTV. We have also been talked about and mentioned in many online blogs such as ‘National Geographic’, ‘Men’s Health’, ‘YEG Fitness’, ‘Make Something Edmonton,’ and ‘Alberta Arts Council.’